Some companies don't realize how important their image is until it's gone. But a new survey of corporate directors shows that reputational risk is their second-biggest worry. It should be: As much as 70% of a company's value may rest on that one intangible asset. Continue reading Talkin' About My Reputation: These Days, a Company's Good Name Is Everything Talkin' About My Reputation: These Days, a Company's Good Name Is Everything originally appeared on DailyFinance on Tue, 22 Jun 2010 07:00:00. Filed Under: Company News , General Electric , Goldman Sachs , Johnson & Johnson , Berkshire Hathaway , Toyota , BP , Dollar General Permalink | Tweet this! | Comments