BRAVADA Muscle Flex Inc. (Pink Sheets: MFLI) The Kardashians, The Mirage, a wholly owned subsidiary of MGM Resorts International (NYSE: MGM), TLK Fusion and BRAVADA International (Symbol: MFLI) jointly announced today that they have signed a partnership agreement to open what is being described as an exciting project that is certain to create extraordinary international appeal and demand at The Mirage in Las Vegas.
The project is a “Kardashian-specific retail project” that will be operated by BRAVADA International (www.BravadaLtd.com), a publicly traded Los Angeles-based company, specializing in media and women’s health, fitness and lifestyle. TLK Fusion, a Los Angeles-based company known for its ability to strategically fuse brands with celebrities and media, has created this concept and shall be the exclusive marketing and public relations firm for the project. More details of the project will be provided at a press conference that will be held on Monday, June 28, 2010 at 1:00 PM at The Mirage in Las Vegas.
BRAVADA International will be the exclusive operator of this Kardashian retail project and will work closely with The Mirage, Kris Jenner, and TLK Fusion in developing and operating what BRAVADA CEO Danny Alex describes as one of Las Vegas’ most prestigious and world-class retail destinations for all that is “The Kardashians” and more—a lot more. It will be a “must-see” tourist destination in the heart of The Mirage.
The Kardashian brand has become one of the most popular and recognizable international brands led by Kris Jenner, along with her three daughters—Kim, Khloe and Kourtney. The Kardashian sisters are the most photographed women in the world, and between having a series of successful shows on E! (Keeping Up with the Kardashians, The Spin Crowd, Kourtney and Khloe Take Miami) and being acknowledged businesswomen, they have become a cultural phenomenon. Now the fashionable entrepreneurs have partnered up with the business powerhouses at The Mirage, BRAVADA International, and TLK Fusion to take on their biggest and most exciting business endeavor yet. The international appeal of Las Vegas makes it the perfect location for a project of this caliber. Complete details will be provided at this Monday’s press conference.
About BRAVADA International Ltd. (Symbol MFLI - Formerly Muscle Flex Inc.) (www.BravadaLtd.com)
BRAVADA is a publicly traded company specializing in innovative media, health, fitness and lifestyle products that owns and operates BRAVADA Women’s Athletica, an exclusively women’s fitness apparel retail store, BRAVADA Productions and develops exciting brands through the creation of internet and television media content. BRAVADA is dedicated to providing the highest quality products, services and media that enriches and provides beneficial betterment for individuals, both physically and emotionally. Through its dedication to quality and innovation, BRAVADA delivers its products, services and media by empowering individuals through positive lifestyles and experiences.
About The Mirage
The Mirage, the hotel that introduced the concept of destination resort to the Las Vegas Strip in 1989, has undergone a stunning transformation. While introducing contemporary amenities such as The Beatles™ LOVE™ by Cirque du Soleil, JET Nightclub and Kim Vō Salon, The Mirage has maintained the exceptional service standards and serene tropical atmosphere that have distinguished it as a AAA Four Diamond Polynesian paradise.
About TLK Fusion Entertainment (www.TLKFusion.com)
TLK Fusion Entertainment is a marketing firm that focuses on enhancing brands through the power of celebrity endorsements, charity alignments, media placement, and premier events. TLK has taken the meaning of “Strategic Partnerships” to a whole new level by fusing brands they work with to respected celebrities and well-known charities. TLK has developed a formula that serves up a 3-dimensional marketing strategy that has proven successful time and time again. TLK Fusion is brand consulting at its best, offering and delivering a 360 package: imaging/branding, marketing, product placement, and public relations. By strategically aligning brands, artists, and charities, through the fusion of powerful and creative people, TLK Fusion is producing results that are positively impacting people’s lives.
BRAVADA International Ltd
Danny Alex, CEO
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