BRAVADA Muscle Flex Inc. (www.BravadaLtd.com) (Pink Sheets:MFLI) announced today the grand opening of the first Kardashian Khaos store August 21, 2010 at The Mirage in Las Vegas. The Kardashians, The Mirage, TLK Fusion (www.tlkfusion.com) and BRAVADA have partnered to open the first Kardashian Khaos store which promises to be a must visit destination in the heart of Las Vegas, Nevada.
BRAVADA is providing investors a revenue model for its Kardashian Khaos Mirage location as well as its online property, KardashianKhaos.com and additional global locales. Annual revenue is estimated to be in a range of $5 - $8 million with a net profit from operations to BRAVADA International anticipated to be 18 - 21% of gross sales. These estimates do not include revenue generated by KardashianKhaos.com which BRAVADA anticipates to be 10-12% of gross revenues of the Kardashian Khaos Mirage retail location with similar net profit estimates of 18-21% of gross sales. Revenue estimates are derived from current estimated sales from existing retail outlets at The Mirage as well as foot traffic in front of the Kardashian Khaos location which is estimated to be 15,000 impressions daily.
In the partnership agreement signed between BRAVADA, The Kardashians and TLK Fusion for additional global Kardashian Khaos locations, BRAVADA was provided the right of first refusal to be the exclusive owner / operator of additional Kardashian Khaos locations globally as well as to be the exclusive operator of the online Kardashian Khaos properties. Additional global locations have been considered including Dubai, Australia, Macau, Canada and a number of European and Asian locations. Additional expansion locations will be considered upon the opening of the flagship Kardashian Khaos location at The Mirage in Las Vegas.
“BRAVADA enjoys a wonderful relationship with Kris Jenner and the Kardashian family as well as Ken Collis and Tracy Keyser at TLK Fusion,” replied Danny Alex, CEO of BRAVADA International. “There is a genuine respect and spirit of partnership that really unites us all for a common goal and it is an absolute compliment to have the respect of Kris Jenner who is an accomplished business woman in her own right. We will also be continuing our expansion and franchise plans for our BRAVADA Women’s Athletica stores nationally as the added awareness generated by the Kardashian Khaos franchise and our relationship with the Kardashian family and TLK Fusion will positively augment our business model.”
The Kardashian brand has become one of the most popular and recognizable international brands led by Kris Jenner, along with her three daughters—Kim, Khloe and Kourtney. The Kardashian sisters are the most photographed women in the world, and between having a series of successful shows on E! (Keeping Up with the Kardashians, The Spin Crowd, Kourtney and Khloe Take Miami) and being acknowledged businesswomen, they have become a cultural phenomenon. Now the fashionable entrepreneurs have partnered up with the business powerhouses at The Mirage, BRAVADA International, and TLK Fusion to take on their biggest and most exciting business endeavor yet, Kardashian Khaos. The international appeal of Las Vegas makes it the perfect location for a project of this calibre.
About BRAVADA International Ltd. (Symbol MFLI - Formerly Muscle Flex Inc.) (www.BravadaLtd.com)
BRAVADA is a publicly traded company specializing in innovative media, health, fitness and lifestyle products that owns and operates BRAVADA Women’s Athletica, an exclusively women’s fitness apparel retail store, BRAVADA Productions and develops exciting brands through the creation of internet and television media content. BRAVADA is dedicated to providing the highest quality products, services and media that enriches and provides beneficial betterment for individuals, both physically and emotionally. Through its dedication to quality and innovation, BRAVADA delivers its products, services and media by empowering individuals through positive lifestyles and experiences.
This press release contains forward-looking information and is subject to Safe Harbor. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. “Muscle Flex” is a Registered Trademark of Muscle Flex Inc. “The Complete Package, “BRAVADA” are trademarks of Muscle Flex Inc.
Danny Alex, CEO
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