BRAVADA International Inc. (www.BravadaLtd.com) (Pink Sheets:MFLI) announced today that it has received FINRA approval to change its name from Muscle Flex Inc. to BRAVADA International Ltd. effective July 19, 2010. The Company changed its name to BRAVADA to more accurately reflect the company's growing depth of its business affairs which includes its BRAVADA Women’s Athletica stores, which it is expanding across North America, as well as its Kardashian Khaos Celebrity Lifestyle stores, the first of which is scheduled to open at The Mirage Hotel in Las Vegas in August 2010 with its partners The Kardashians / Jenners / Odoms, The Mirage (The MGM Resorts International) and TLK Fusion. Additional international locations are being considered for the next location shortly after the opening of the first Kardashian Khaos store at The Mirage Hotel in Las Vegas.
As of June 1, 2010, FINRA changed their internal policy to only change trading symbols if a corporate merger occurs. As a result, BRAVADA’s trading symbol will continue to be MFLI. BRAVADA CEO Danny Alex is expected to make additional comments with regards to FINRA and their new policy regarding trading symbols shortly.
Muscle Flex® will remain an integral part of the company and will be developed as the harder edged health and fitness product and services brand within BRAVADA.
About BRAVADA International Ltd (www.BravadaLtd.com)
BRAVADA International is a company specializing in innovative media, health, fitness and lifestyle products that owns and operates BRAVADA Women's Athletica, an exclusively women's fitness apparel retail store, BRAVADA Productions, Kardahsian Khaos Celebrity Lifestyle Boutiques. BRAVADA also develops exciting brands through the creation of internet and television media content. BRAVADA is dedicated to providing the highest quality products, services and media that enriches and provides beneficial betterment for individuals, both physically and emotionally. Through its dedication to quality and innovation, BRAVADA delivers its products, services and media by empowering individuals through positive lifestyles and experiences.
This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. “Muscle Flex” is a Registered Trademark of Muscle Flex Inc. “The Complete Package, “BRAVADA” are trademarks of Muscle Flex Inc.
Danny Alex, CEO
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