The Quaker Oats Company, a unit of PepsiCo ( PEP ), introduced two new brands of hot cereal and a marketing campaign featuring Bob Harper, the host of NBC's "The Biggest Loser." Quakers Oats will introduce Mix-Up Creations Instant Oatmeal, which will be aimed at children, and Hearty Medleys Instant Multigrain, the company said in a statement . Starting Sept. 1, the company will also launch an... Continue reading Quaker Oats Enlists Bob Harper of 'Biggest Loser' for New Campaign Quaker Oats Enlists Bob Harper of 'Biggest Loser' for New Campaign originally appeared on DailyFinance on Tue, 24 Aug 2010 06:29:00. Filed Under: Company News , People , Media , Pepsico , Retail Permalink | Tweet this! | Comments