ALC is the industry's largest privately held data marketing service provider. Founded in 1978, ALC has been "Leading the Evolution," to help clients to grow, increase market share, and improve bottom-line profitability through the innovative gathering, application, and integration of marketing data. The company is organized by specialized divisions that together offer a comprehensive suite of data services, which can also be separately utilized based on a marketer’s specific business objectives. ALC divisions include:
ALC SMART Data Solutions
ALC is well-known as an original aggregator and compiler of specialized data products. Each ALC compilation is unique, targeted and high-quality. Its proprietary Source Management and Resource Tracking (SMART) technology is ALC’s exclusive analytic tool for collecting data. SMART's multi-sourced strategy manages and tracks performance for hundreds data sources. Each source is analyzed to determine which records are valuable and which fail to meet the necessary criteria for inclusion into the targeted databases that ALC develops and maintains. Where many files take an all-or-none approach to incorporating a data source, SMART retains only those individuals certified as qualified prospects for each database.
ALC’s SMART data products are organized within four targeted divisions:
ALC B2B (www.alcb2blists.com) - helps business marketers connect with the right decision makers at the right companies.
ALC Milestones (www.alcmilestones.com) - helps consumer marketers reach customers at the perfect time during important life stage triggers that impact spending.
ALC MD (www.alcmd.com) - helps healthcare marketers contact physicians, hospital administrators, nurses, and other industry professionals.
ALC Wealth Window (www.alcwealthwindow.com) - helps luxury marketers reach truly prosperous consumers among the top 10% of the nation’s wealthiest individuals.
ALC Data Management (www.alcdata.com)
ALC has built the number one data management business by making a science of maximizing clients' revenue derived from selling and licensing customer and proprietary data. ALC ensures a continuous flow of new tests from a broad range of direct marketers while enhancing the performance of customer data to retain users, reactivate previous users, and increase volume among current users of the data.
ALC Data Acquisition
ALC has grown to become the leader in the field of list and insert media brokerage by developing the tools, systems and expertise that uncover "The Rest of the Story." We help marketers reduce their new customer acquisition costs, increase average order value, and improve marketing ROI.
ALC’s service bureau offers a robust suite of services that include data processing, merge purge, list enhancement, postal optimization, and list fulfillment.
i2A (Insights to Action) Customer Profiling & Analytics
i2A brings additional intelligence to what an organization knows about its customers and prospects. Our customized profiles combine inherent transactional information with demographic, psychographic, lifestyle and web-derived data to create a robust 360-degree view of best and worst customer segments. Insights are translated into a set of action steps to increase marketing ROI and lifetime value.
Empathy Lab (www.empathylab.com)
In 2009, ALC acquired an equity interest in Empathy Lab, a rapidly-growing, cutting-edge digital strategy and execution firm. Empathy Lab provides innovative interactive services to an impressive list of world-class brands.
ALC is headquartered in Princeton, NJ with affiliate offices in New York City and Tarrytown, NY; Minneapolis, MN; Dallas, TX; San Francisco, CA; and Conshohocken, PA.
|4300 US Highway 1 - CN 5219|
|Princeton, NJ 08543|
Type of Organization:
CEO: Susan Rappaport
Chairman: Donn Rappaport
President, SMART Data Solutions: Fran Green
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