The deal is finally almost done for the realignment of the television business. Mad Men creator Matthew Weiner gets $30 million for the final three years of the series, with no cuts of talent and only a partial concession to AMC's insistence on cutting 2 minutes of the show for more ads. This "concession" is to keep the first and last shows at 47 minutes and then go to 45 for the rest of the 13 shows in the middle. But wait: those shows will be 45 on broadcast and 47 or even 48 on digital with an eight day window. In other words, the broadcast show becomes a giant commercial for the iPad market and iTunes version, setting up AirPlay viewings on the big home theater screen that will become the dominant mechanism for high value audience metrics. Twitter and Facebook posts will market the extra two minutes relentlessly to the addicted fan base, as more and more people time shift the show to the "real" version.