I couldn’t agree more with this opening statement of a post on Nielsen Wire about some new research results. It seems to me like many agrimarketers are solely focused on social networks as opposed to creating their own buzz via a well managed blog. Could it be because a good blog requires more effort? All too often new blogs I see created are not maintained and therefore don’t contribute much to a marketing effort.

Blogs are sometimes overlooked as a significant source of online buzz in comparison to social networking sites, yet consumer interest in blogs keeps growing. By the end of 2011, NM Incite, a Nielsen/McKinsey company, tracked over 181 million blogs around the world, up from 36 million only five years earlier in 2006.

Head on over to the report to read more about the current impact of blogging in the online world. And consider how a blog can be an effective part of your marketing campaign.

Thanks to Podcasting News for the heads up.