Klout, the startup that measures influence on Twitter, Facebook, LinkedIn, YouTube, Foursquare, Google+ and other social apps, is launching a new feature for companies today to help brands engage with influencers. Called Brand Squads, these dedicated profile pages allow companies to have a centralized place where they can engage with influencers.
For background, Klout evaluates users’ behavior with complex ranking algorithms and semantic analysis of content to measure the influence of individuals on social networks. The company is now topping 12 billion API calls, which is up from 100 million API calls in January 2011. The company has more than 5,000 API partners, up from around 100 in early 2010. And it has indexed north of 100 million public profiles. Klout also just raised around $30 million in funding from Kleiner Perkins and others, with partner Chi-Hua Chien joining the startup’s board.
As Klout’s David Temple explains, Brand Squads “are Klout’s way of giving influencers a place to be recognized and have a direct impact on the brands they care about most.” Previously, brands had more simple pages with just their Klout Score. Brand Squads is a different twist on brand pages, where top influencers for brands have a chance to be recognized and have an impact on the brand.
With these dedicated pages for brands, Klout users can see a dynamic list of top influencers for each brand, watch conversations flow across social media, monitor information about a brand’s recent developments, and earn access to special Perks. Perks are exclusive offers or experiences, given as a result of your Klout score.
Klout is launching Brand Squads with Red Bull as a launch partner. So if you take a look at the Red Bull ‘brand squad,’ you’ll see that Red Bull has offered Perks that will roll out to their top influencers over the next few weeks. The very top influencers will get some merchandise or a trip to the X-Games.
Nasdaq quotes delayed at least 15 minutes, all others at least 20 minutes.
Markets are closed on certain holidays. Stock Market Holiday List
By accessing this page, you agree to the following
Press Release Service provided by PRConnect.
Stock quotes supplied by Telekurs USA
Postage Rates Bots go here