When it comes to investing, the focus is always on one simple and logical goal: maximize returns, whether in the short term or over the long haul. But as many can attest to, investing can sometimes be a crapshoot. Nearly every imaginable event or influence can send shock waves into the market, instantly producing a tangible and sometimes painful effect on bottom line returns. As we continue to keep our eye on the prize, many of us forget how important limiting downside can be [see Safe Haven ETF Portfolio For Conservative Investors -- Sneak Peek]. Besides the obvious direct benefits, downside protection strategies can help us from falling into “behavioral traps” that can significantly erode returns. At one point in time, every investor has experienced these behavioral traps: buying when we should be selling, selling when we should be buying, and continuously and illogically digging ourselves into deeper holes. But [...] Click here to read the original article on ETFdb.com. Related Posts: ETFs For “Hands Off” Investing Low Volatility ETFs Attracting Big Inflows The Compelling (And Simple) Case For Low Volatility ETFs PowerShares Adds To Low Volatility ETF Lineup RBS Rolls Out Nasdaq-100 Trendpilot ETN (TNDQ)