With so much happening in social media today it can be difficult for brands to measure what is happening across all of the platforms. At the 2012 Digital CMO Summit, Jeff Ragovin, Co-Founder and Chief Strategy Officer at Buddy Media shared his perspective on how brands are streamlining and leveraging social data to create more powerful content. Throughout the session Jeff shared case-studies from Ford, The Body Shop and Mattel – demonstrating real examples of how brands are using social content to impact sales.

For more in depth information on the case-studies below and Buddy Media download the full presentation, Justifying the Investment: Leveraging Social Data to Create More Powerful Content and hear our exclusive interview with Jeff Ragovin on our YouTube channel.