June 26, 2012 at 08:45 AM EDT
Inuvo Expands in South American Markets with alOt Appbar and Home Page

Inuvo® (NYSE MKT formerly NYSE Amex: INUV), an Internet marketing and technology company specialized in marketing browser-based consumer applications, managing networks of website publishers and operating specialty websites, announced today that the Company has recently expanded marketing of the alOt Appbar and Home Page in Argentina, Venezuela, Colombia, and Chile, attracting a live user base of approximately 640,000 users. Brazil, the Company’s second largest user base after the United States, has over 1.4 million live users of the alOt Appbar and Homepage.

“Inuvo has had a strong history of success in attracting and monetizing users in South America,” stated Peter Corrao, President and Chief Executive Officer of Inuvo, Inc. “We decided to further penetrate the South American market based on our Company’s success with the alOt Appbar in Brazil, which has a total of 1.4 million live users. Argentina, Venezuela, Colombia, and Chile already have approximately 640,000 live users, and we look forward to continuing to garner and retain users in these developing economies.”

Following these new market expansions in South America, as well as those in Turkey, Italy, and Russia announced last month, Inuvo now operates the alOt Appbar and associated marketing efforts in 26 countries and 7 languages. New users are attracted by the hundreds of free, simple-to-use, and easy to access applications in the alOt Appstore. These products, which offer full search capabilities, are primarily monetized by users typing in search and clicking on pay per click ads.

Live users are defined as the number of unique alOt Appbar users active on the Internet in the 15-day period prior to the measurement date. The live user count measures active individual unique installations of the alOt Appbar and does not include more than one count per installation.

About Inuvo, Inc.

Inuvo®, Inc. (NYSE Amex: INUV), is an Internet marketing and technology company specialized in marketing browser-based consumer applications, managing networks of website publishers and operating specialty websites. To learn more about Inuvo, please visit www.inuvo.com.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations with respect to: the strategy, markets, synergies, costs, efficiencies, and other anticipated financial impacts of the proposed transaction; the combined company’s plans, objectives, expectations, intentions with respect to future operations, fluctuations in demand; changes to economic growth in the U.S. economy; and government policies and regulations, including, but not limited to those affecting the Internet. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Inuvo and are difficult to predict. Inuvo undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. Additional key risks are described in the filings made by Inuvo with the U.S. Securities and Exchange Commission, including the Form 10-K for the year ended December 31, 2011 and most recent Form 10-Q.


Alliance Advisors, LLC
Alan Sheinwald, 914-669-0222
Inuvo, Inc.
Wally Ruiz, 212-231-2000 Ext. 160
Chief Financial Officer
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