Good Times Restaurants Inc. (Nasdaq: GTIM) today announced that it has partnered with Cheyenne Mountain Zoo and other Colorado Springs area attractions to help Denver show a little love for their neighbors to the south this August, following the most destructive wildfire in Colorado history. Denver to the Rescue, the brainchild of Good Times Burgers & Frozen Custard in Denver and Cheyenne Mountain Zoo, is a month-long campaign aimed at driving dollars to the slow-to-recover tourism industry in the Colorado Springs area this August.
“Good Times Burgers & Frozen Custard is honored to be able to do our part to help the Colorado Springs area economy recover from the lingering effects of the Waldo Canyon Fire,” said Nicholas Corbishley, Director of Marketing at Good Times Burgers & Frozen Custard. “As a Colorado company, we know what it is like to have events like this impact your business in a huge way. Wildfires may be a fact of life in Colorado, but so is coming together to support each other when disaster strikes.”
The summer season is the most important time of the year for many Colorado Springs area attractions. Pikes Peak Country Attractions said attendance is starting to turn around, but was down between 50% and 75% during the fire.
“Recovery doesn’t happen overnight,” said Michele Starling, Executive Director of Pikes Peak Country Attractions. “They are definitely feeling the downturn in attendance due to the fire and will for months to come. An outpouring of support from our neighbors to the north could do wonders for not only attractions, but also area hotels and restaurants."
This August, Denverites can help Colorado Springs and have fun doing it! Simply visit any one of the 35 Denver area Good Times restaurants for a special buy one, get one free admission voucher good at any of the 12 attractions listed here between August 1 and August 31, 2012:
- The Airplane Restaurant
- Arkansas River Tours
- Avanti Ballroom
- Cave of the Winds
- Cheyenne Mountain Zoo
- Cripple Creek Jail Museum
- Ghost Town Museum
- Manitou Cliff Dwellings
- May Natural History Museum
- Noah's Ark Whitewater Rafting & Adventure Company
- Royal Gorge Bridge and Park
- Western Museum of Mining & Industry
Vouchers are one-time use only. Some conditions may apply. For more information, visit cmzoo.org/DenverRescue. See you in Colorado Springs, Denver!
Good Times is a regional chain of quick service restaurants located primarily in Colorado providing a menu of high quality all natural hamburgers, 100% breast of chicken sandwiches, fresh frozen custard, fresh squeezed lemonades and other unique offerings. Good Times currently operates and franchises 41 restaurants.
This press release contains forward looking statements within the meaning of federal securities laws. The words “intend,” “may,” “believe,” “will,” “should,” “anticipate,” “expect,” “seek” and similar expressions are intended to identify forward looking statements. These statements involve known and unknown risks, which may cause Good Times’ actual results to differ materially from results expressed or implied by the forward looking statements. These risks include such factors as the uncertain nature of current restaurant development plans and the ability to implement those plans, delays in developing and opening new restaurants because of weather, local permitting or other reasons, increased competition, cost increases or shortages in raw food products, and other matters discussed under the “Risk Factors” section of Good Times’ Annual Report on Form 10-K for the fiscal year ended September 30, 2011 filed with the SEC. Although Good Times may from time to time voluntarily update its forward looking statements, it disclaims any commitment to do so except as required by securities laws.
Nicholas Corbishley, 303-384-1430
Director of Marketing
Cheyenne Mountain Zoo
Katie Borremans, 719-633-9925 x140
Public Relations Manager
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