Progressive Company Notorious for Pushing Boundaries May Not Be So Progressive After All
Fayetteville, Arkansas, September 6, 2012– AMC, a cable network with many shows that push the boundaries on what should be seen on television, e.g. Madmen, Breaking Bad, The Walking Dead, has opted to reject a recent zombie video entered into its Talent House contest because it is quote, “in poor taste, inappropriate or could be viewed as being offensive.” – AMC.
Dish Network is dropping AMC from their list of available channels. AMC decided to run an advertising campaign in order to get Dish Network to take them back. It is one of the most controversial (desperate) campaigns of this decade. The AMC contest was started and asked viewers and YouTube filmmakers to make a video about how they would react if their cable provider didn’t have AMC as part of their satellite channel listing. The producers at Zombie Go Boom bit, and made a video that has everything AMC fans, especially “The Walking Dead” ghoulies, would love. It is funny, it is innovative, and it probably would have had an excellent chance of winning the contest. But AMC said “No-No-No.”
Zombie Go Boom is a popular web-series, with over 4 million viewers. They pride themselves on being one part “Deadliest Warrior,” and one part “Mythbusters” with a “Walking Dead” twist. The premise is simple: the show hosts take turns testing zombie survival theories found in video games, movies and on television in real-life settings to see if the average guy could survive a zombie outbreak. It’s a bloody job, but somebody’s got to do it. Could you kill a zombie with a butter knife or a bowling ball? Zombie Go Boom puts baseball bats, machetes, hammers and other household items to the tests as weapons of choice to bring down the walking dead anywhere they roam.
The show is so popular, when producers put a crowd funding campaign on the Kickstarter Website, they easily raised the funds for another season of production. In the premiere episode of their 3rd season, “Zombie Go Boom” will recreate scenes made famous by the hit video game series “Call of Duty.” Viewers will see if a souvenir tomahawk can really crush a zombie’s skull.
So when they targeted an AMC contest to do a commercial for the Walking Dead TV show it seemed like a natural fit. But AMC said the zombie video was too hardcore for their network.
AMC rejected the video entirely and is not allowing it to enter the competition. Ironic? This is a company known for their progressive content, progressive marketing and PR campaigns, currently focused on Dish Network’s censoring of them, and now they would censor new content that promotes their channel, and raises awareness on their current dispute, because it is too offensive? Has anyone seen AMC content? Watch the new ZGB/AMC video and decide for yourself.
About Zombie Go Boom, LLC
“Zombie Go Boom,” is produced by 3-time Emmy Award winning television creative director James Sweet and Emmy Award winning independent filmmaker Chuck Mere. “Zombie Go Boom” is fast becoming a global brand aimed at the 18-35 year old male demographic.
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