SOURCE: Brown-Forman Corporation
Flavored spirits are an important and growing consumer trend. Vodka has been at the forefront of this trend with a 10 year compound annual growth rate (CAGR) of 16%. Flavored vodkas are currently over 9M cases and make up 15% of the total vodka segment. They are driving growth of the vodka category overall.
Brown-Forman seeks a presence in the flavored spirit segment to maintain consumer relevance and competitiveness. Marketing practices by some suppliers, however, seem to have “crossed the line” of responsible marketing. <<Read More>>
KEYWORDS: Business & Trade, flavored, spirits, alcohol, beverage, Responsibility, Brown Forman
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