November 26, 2012 at 16:40 PM EST
What is Apple’s (AAPL) Objective Function?
Walter Isaacson’s biography of Steve Jobs is a lot of fun–at least in part because it is not a hagiography. One of the most striking things about the book is that Jobs never pushed profit maximization per se–he pushed “great products.” When John Scully pushed out Jobs and ran the company, he did push profit [...]
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