Let's Go, Corporate Money? 10 Companies With Strong Ties to NCAA Sports
MINYANVILLE ORIGINAL Though the subject is often a delicate one corporate money in collegiate sports programs is increasingly shielding colleges and universities from financial ruin. Existing sponsorships range from large-scale court-side signage at Big Ten schools to game-day promotions at Ivy League institutions. Though some view these financial partnerships as potentially harmful others see corporate sponsorships as a way to save schools from budget and program cuts. IMG College a division of marketing giant IMG Worldwide is largely behind the growth in corporate sponsorships. The company is probably the biggest player in college sports today brokering deals of all ...
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