Improving energy efficiency at America’s businesses is as important to brand building as it is to growing the bottom line, according to the study, reSources 2012.  The report shows that while 85 percent of companies claim that electricity cost reductions are essential to staying financially competitive, almost as high a proportion – 81 percent – believe they are critical to brand building.  Deloitte says that there is now a clear consensus in corporate America that energy efficiency is an important competitive advantage and that senior business leaders are beginning to see it as as a strategic business sustainability driver. Click here to continue reading, The Power of Energy Efficiency for Brands and Employee Engagement