Reward Volunteers 2.0 is a unique program run by Cabot Creamery Cooperative to promote volunteer activity. The program involves inspiring and recognizing best performing volunteers for their contribution to improving lives and communities across the country. The combined volunteer effort from October 27 to November 27 totaled 3,307 hours. The benefits of these efforts reached 165 non-profit organizations in various parts of the country.
The Reward Volunteers program makes use of Facebook Connect to facilitate the participants to share their volunteer experiences via email, Facebook and the application itself. Participants are likely win rewards on the basis of the number of hours logged, the number of 'comments' and 'likes' received, and the number of emails opened. The first phase of the program ran from February through July, and Reward Volunteers 2.0 is the second phase.
Cabot Director of Marketing/Integrated Services, Jen Neary, said: "Reward Volunteers 2.0 participation was strong in November, continuing the trend from the previous two months. With this month's activity, our total participation is up to 10,207 hours of community service by 303 individuals volunteering for 349 different organizations. Reward Volunteers 2.0 users are doing outstanding work in their local communities, and we're proud to honor their efforts."
Vikas is a staff writer for the Sustainable Development news and editorial section on Justmeans. He is an MBA with 20 years of managerial and entrepreneurial experience and global travel. He is the author of "The Power of Money" (Scholars, 2003), a book that presents a revolutionary monetary economic theory on poverty alleviation in the developing world. Vikas is also the official writer for an international social project for developing nations "Decisions for Life" run in collaboration between the ILO, the University of Amsterdam and the Indian Institute of Management.
Tweet me: .@CabotCoop promotes volunteer activity with Reward #Volunteers 2.0 program http://3bl.me/rxabdk efforts reached 165 non-profits
KEYWORDS: Food & Farming, Cabot Creamery, Volunteers, csr, sustainability, Facebook Connect, community, non-profit
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