Mullen announced today that it was selected as the lead agency of record for The Pep Boys – Manny, Moe & Jack, the nation’s leading automotive aftermarket service and retail chain. Mullen’s office in North Carolina will handle strategic and creative duties for the brand.
The agency selection was made after a competitive review. Terms of the contract were not disclosed, and creative work is expected to hit the market in the first half of 2013.
Pep Boys’ Chief Marketing Officer, Ron Stoupa, explained the agency selection. “Mullen’s consumer insights and understanding of our brand and business model led to the most compelling creative solutions. They understood our customer service culture and contributed fresh ideas to help us achieve our future growth goals. They will be a great marketing partner.”
John Fitzgerald, president of Mullen’s North Carolina office, said, “Pep Boys has a rich brand heritage and a business model that is unmatched in its category. We’re thrilled to be its brand- and business-building advocate during this time of transformation and growth. We’re looking forward to introducing the brand to new customers and educating existing customers about how the brand is evolving to meet their needs.”
“Shortly after the first Model T’s started rolling off the production line, Pep Boys quickly became the guys to see when your car needed work. It’s an amazing history of quality customer service and innovation that is very much alive and well today,” said Jason Black, Mullen Executive Creative Director. “We’re extremely excited to partner with Pep Boys and help bring the brand to life in engaging and relevant ways that reflect the relationship people have with their cars today.”
About Mullen North Carolina
Mullen is a full-service, "hyperbundled" agency with an "unbound" approach to marketing. It specializes in working with culturally relevant experiential brands and is recognized as the leading marketing-to-women consultancy through its Frank About Women group. Agency clients include Unilever, Hanesbrands, CSX Transportation, Men’s Wearhouse and Food Lion. Mullen was recently recognized as one of the Ten Great Ad Agencies of 2012 by Forbes. Headquartered in Boston, the agency operates offices in North Carolina, Detroit, Pittsburgh and San Francisco. Mullen is an independent brand within the Interpublic Group of Companies (NYSE:IPG). For more on Mullen North Carolina, please visit mullennc.com.
About Pep Boys
Since 1921, Pep Boys has been the nation’s leading automotive aftermarket chain. With more than 7,000 service bays in more than 700 locations in 35 states and Puerto Rico, Pep Boys offers name-brand tires; automotive maintenance and repair; parts and expert advice for the do-it-yourselfer; commercial auto parts delivery; and fleet maintenance and repair. Customers can find the nearest location by calling 1-800-PEP-BOYS (1-800-737-2697) or by visiting www.PepBoys.com.