January 08, 2013 at 18:26 PM EST
New Market Report: The Two Faces of Fragrances: Evolution in Premium as Mass Stays Strong
Boston, MA -- (SBWIRE) -- 01/08/2013 -- The fragrance industry has seen a strong resurgence in the last two years on the back of a solid performance in the premium segment. Premium fragrances' growth surpassed that of mass for the first time in a decade, due to greater emphasis on quality, exclusivity and personalisation. Unit prices continued to rise and pose the biggest challenge to the industry. Brazil's global dominance should continue to shape the market and the gradual shift in favour of mass offerings.
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