Ventura, California - While most companies today have a website presence, the first thought is, “OK, so what?”
For the small and growing business, the question is, “How do we monetize that web presence?” And, the first task is to make certain that the target market can find the website in the first place. Ventura, California based company, Emergent Web Media, shows how that can be done.
According to company founder, Vincent Sierra , that can be done in four ways.
First, the website needs to be effectively marketed using SEO or Search Engine Optimization. Great content and creative marketing translates into more traffic to one’s website; and, that converts into profit dollars.
Secondly, the introduction of social media, like YouTube and Facebook, is growing daily. In the case of YouTube, 800 million people visit each month. And, if a picture is worth a thousand words, a video may be worth millions. That being said, according to Emergent Web Media, it’s essential to have web-based video to help a company establish their brand and stand out from the crowd.
Additionally, Emergent’s founder suggests using social media like Facebook to actually establish a social relationship with one’s customers. Clearly, people buy from someone who they like and who they trust. And, it’s human nature to trust people with whom one feels friendly. And, Facebook is quickly approaching 1 billion friendly participants, consumer and business alike.
To find out more ways that a small business can stand out on the web, visit Emergent Web Media’s website at http://www.emergentwebmedia.com. For media inquiries, contact Vincent Sierra at 805-620-7618.
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