National wing chain ends 2012 with 57 new locations, franchise agreements for 191 restaurants and same store sales up 13.7 percent for year
Richardson, TX (RestaurantNews.com) Wingstop soared to new heights in 2012 – opening 57 new restaurants and achieving a record nine consecutive years of same store sales increases. The 550-unit concept’s same store sales for the fourth quarter increased 15.8 percent over the same quarter last year, and 13.7 percent for fiscal year 2012.
“A lot of concepts reach 500 stores and lose steam, but Wingstop is just getting started,” said Charlie Morrison, who was appointed Wingstop president and CEO in June. “Thanks to our great operators, a talented development team, a craveable product and a dedicated corporate staff for delivering our 2012 accomplishments!”
Wingstop online sales were also up 70 percent over last year, thanks to several interactive campaigns including the Wingstop phone app, a more streamlined online ordering system, and the launch of the company’s first national Facebook and Twitter sweepstakes.
Additionally, the Wingstop franchise team reached a new record, signing development agreements to result in 191 new locations to open over the next several years including a master agreement to develop 50 restaurants in Russia. The chain currently has a master agreement for Mexico and expects to sign three to four international agreements in 2013.
“We’re proud of our accomplishments in 2012, but focused on where the new year will take us,” added Morrison. “We’re approaching the company’s 20-year anniversary in 2014, and now is the perfect time to take Wingstop to new heights.”
For Wingstop franchise information, please visit wingstopfranchise.com.
Founded in 1994 and headquartered in Richardson, Texas, Wingstop has more than 550 restaurants open across the United States and Mexico. With a sole focus on chicken wings, the Wingstop menu features 10 wing flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ and Louisiana Rub. Wings are made fresh, cooked-to-order and customers can also choose from homemade side dishes including Wingstop’s award winning fresh-cut seasoned fries. Wingstop has experienced eight consecutive years of positive sales increases, was named a Top 10 Best Franchise Deal by QSR magazine, and has been voted ‘best wings’ in markets across the country. Troy Aikman, three-time Super Bowl champion and Hall of Fame quarterback, has served as the chain’s national spokesman since 2003 and recently joined the Wingstop Board of Directors. Wingstop was acquired in 2010 by affiliates of Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion. For more information visit wingstop.com, wingstopfranchise.com or facebook.com/Wingstop.
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