By: Forbes Real Time
January 18, 2013 at 15:39 PM EST
Super Bowl Advertising Rates Top The Stock Market
Worth $470 million, the Super Bowl is the most valuable sports event brand in the world and is a proxy for football team valuations. Based on the huge thirst advertisers have for this year's title game the value of the Super Bowl is stronger than ever, which of course is great news for the league's 32 teams.
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