By: Forbes Real Time
January 19, 2013 at 08:36 AM EST
Is Apple Losing Its Brand Equity?
The foundation of Apple’s brand equity is its promise to deliver a delightful user experience to consumers. Less than stellar consumer reviews on a number of applications from MobileMe to Apple Maps have nicked away at that promise. As the stock price and recent analyst price-target drops would lead us to believe: Is Apple losing its luster?
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