January 27, 2013 at 11:22 AM EST
Will Nokia’s Music+ Premium Service Be Enough To Dent Lumia Sales? Unlikely.
Nokia has had its free Nokia Music service for a while, allowing free music streaming on its Lumia handsets in the US since last September. But the service allowed for only a limited number of song skips and playlists. Now it's announced the impending launch of Music+, a premium music streaming service which will afford an infinite number of skips and unlimited downloads to Nokia’s Mix Radio service.
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Nokia has had its free Nokia Music service for a while, allowing free music streaming on its Lumia handsets in the US since last September. But the service allowed for only a limited number of song skips and playlists. Now it’s announced the impending launch of Music+, a premium music streaming service which will afford an infinite number of skips and unlimited downloads to Nokia’s Mix Radio service.

Music+ will “roll out in the next few weeks” and pricing will vary by region. In Europe it will be €3.99/month ($5.37) though the official US pricing has not been announced yet. This makes it more expensive than Pandora One, but close to the lowest Spotify Premium subscription.

Since Nokia Music is not ad-supported, this presents the challenge of wooing consumers with more features alone, such as the infinite song skips, unlimited playlists, offline use, higher quality streaming, lyrics and desktop access via the Music+ site.

However, is this extra service going to be enough to lure people towards the Nokia Lumia handsets on which its offered? It’s unlikely given the strong winds at the backs of Samsung and Apple right now.

Speaking to Nokia’s Conversation’s mouthpiece Jyrki Rosenberg, VP Entertainment at Nokia, said

“We spend a lot of time listening to how people use the service and have even managed to half the amount of skips per songs played, which is a combination of our systems and musicologists understanding and shaping Nokia Music around the users.”

Yes but unfortunately the fate of the Nokia will not be down to musicologists but to the myriad other winds buffeting Nokia, not least the launch of the Blackberry 10 this week.


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