February 01, 2013 at 05:09 AM EST
BlackBerry, The Company Formerly Known As RIM, To Start Trading Under Its New Name On February 4
BlackBerry, the Canadian smartphone maker formerly known as RIM -- aka Research In Motion -- will start trading under its new name on February 4, with its new ticker symbols effective from the start of trading on that day. BlackBerry said it will trade as BBRY on the Nasdaq, and as BB on the Toronto Stock Exchange.
blackberry logo

BlackBerry, the  Canadian smartphone maker formerly known as RIM — aka Research In Motion — will start trading under its new name on February 4, with its new ticker symbols effective from the start of trading on that day.

BlackBerry said it will trade as BBRY on the Nasdaq, and as BB on the Toronto Stock Exchange.

CEO Thorsten Heins announced the name change at the launch of the company’s new BlackBerry 10 OS platform on Wednesday. “RIM becomes BlackBerry. It is one brand. It is one promise,” he said, adding: “Our shareholders are investing in BlackBerry.”

From February 4th BlackBerry’s shareholders will literally be investing in a company trading as BlackBerry. Although, legally, RIM will still be RIM — at least for a little while longer. The company said that despite doing business as BlackBerry its legal name is not changing until shareholders vote for the official change at the Company’s Annual General Meeting later this year.

Last year’s Annual General Meeting was held on July 10.

 

 


Stock Market XML and JSON Data API provided by FinancialContent Services, Inc.
Nasdaq quotes delayed at least 15 minutes, all others at least 20 minutes.
Markets are closed on certain holidays. Stock Market Holiday List
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.
Press Release Service provided by PRConnect.
Stock quotes supplied by Six Financial
Postage Rates Bots go here