Fast-Growing, Fast-Casual Burger Concept First to Rollout Newest Ketchup Flavor at All Nation-Wide Locations
Dallas, TX (RestaurantNews.com) MOOYAH Burgers, Fries, & Shakes (MOOYAH), a 40-plus unit, fast-casual, “better burger,” fries and shakes chain, will be the first restaurant chain in the country to rollout the anticipated Heinz® Ketchup Blended with Real Jalapeno, with plans to offer the new condiment for a limited time only at all franchise locations nation-wide starting Monday, February 4.
“MOOYAH is very proud to be the first restaurant chain to launch the Heinz Jalapeño Ketchup,” said Alexis Barnett, Director of Marketing for MOOYAH Burgers, Fries, & Shakes. “As a brand, we look to every opportunity to add innovative, new flavors to enhance the customizable burger experience for our guests. We expect this new ketchup will be very well-received by our guests in all of our many restaurants across the country.”
The new Heinz Tomato Ketchup is blended with real jalapeños, creating a unique, hot flavor that adds the perfect spicy kick. Like all Heinz Ketchup varieties, it is “Grown, Not Made®” from only the firmest, juiciest, freshest tomatoes that are grown from Heinz® seeds by a select group of trusted farmers.
“Because of MOOYAH’s dedication to serving a “better burger,” we felt the restaurant chain was a natural fit to offer our new Jalapeño Ketchup,” said Scott Bacco, Brand Manager for Heinz Foodservice. “We expect MOOYAH guests across the country to love the taste of this new Heinz Ketchup and invite them to add it onto one of the MOOYAH beef, turkey, or veggie burgers for that extra flavor kick.”
MOOYAH guests can choose from a freshly-baked white or whole wheat bun or a hand-leafed lettuce wrap, while also having the option to choose from the never-frozen 100 percent American beef, Jennie-O turkey, or the delectable veggie burger. Each burger comes with the choice of unlimited veggies and nine different sauces. MOOYAH’s French fries are a six-step process taking 24 hours, constant attention and a little magic to transform fresh spuds into the perfect combination of crisp on the outside and fluffy on the inside fries. MOOYAH also offers handmade shakes, where guests can choose from classic flavors like vanilla and chocolate, or opt for some of the restaurant’s new toppings that include cookie dough, heath, peanut butter cups and more.
Founded in Dallas in 2007, MOOYAH set out to deliver a simple American favorite not only made well, but also produced in a friendly, service-oriented setting. Seeing incredible growth in 2012, MOOYAH executives enjoyed extreme expansion that included 20+ new units. In 2013, the brand is continuing to aggressively pursue new growth markets, including Texas, Oklahoma, Florida, California and Virginia as ripe for expansion.
For MOOYAH franchise information, please visit http://mooyah.com/franchise-info/.
About MOOYAH Burgers, Fries, & Shakes
MOOYAH Burgers, Fries, & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Frisco, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online and text message ordering, and a cookout trailer for corporate, social and fundraising events. MOOYAH has ranked in the top ten of FastCasual.com’s annual Top 100 Movers & Shakers list for several years in a row, and BurgerBusiness included MOOYAH in its list of “11 Burger Chains to Watch in 2011.” For more information on the brand, its menu or franchising opportunities, please visit www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page.
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