Quebec, Canada -- (SBWIRE) -- 02/04/2013 -- The ViSalusTM Body by ViTM Challenge is the number one weight-loss and fitness platform in North America. It is based on the principle of achieving specific goals over a 90-day period, called a challenge. Challengers are provided with all the tools they need to achieve their fitness, health, or weightless goals. These tools include incentives, training, support, health products, recognition, and even weekly, monthly and grand prizes. The Vi Challenge has mainstream appeal and is attracting over 125,000 new challengers every month. The flagship product is called the Vi-ShapeTM shake and it is found in each of the 5 challenge kits that are designed to help achieve specific goals. This shake is so popular that seven people are actually drinking one every second of every day of the year, which means that over 500 million ViSalusTM shakes have already been served.