By: Forbes Real Time
February 13, 2013 at 11:43 AM EST
Price Matching: How Far Should You Go?
Retailers and department stores have recognized for years that, with commoditized products, a certain level of price matching is necessary. Ads touting 30-day price assurances, “meet or beat” promotions, and “guaranteed lowest prices” are certainly nothing new, and they won’t be going away anytime soon as, or many retailers, ignoring price matching would be tantamount to inviting failure.
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