February 14, 2013 at 12:00 PM EST
Why Match.com Is Taking Part of Its Business Off-Line With 'The Stir'
It’s a Wednesday evening at an upscale rooftop lounge in midtown Manhattan. Under gold and black tapestries that hang from the ceiling several men are standing alone staring at flatscreen televisions while a few pairs of women sip cocktails pretending to be deep in conversation. Thirty-year-old Jen S. whose name has been changed to protect her identity is fiddling with her phone while occasionally looking up at the crowded room. “I just texted my friend and told her it’s like a junior high dance with really expensive drinks ” she said. “But it seems to be getting better as ...
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