By: Forbes Real Time
March 14, 2013 at 11:30 AM EDT
Why Chick-fil-A Gets It and McDonald's Doesn't: Bob Garfield at SXSW
You don't need an advanced degree in Facebook to know that it's a different world out there for marketers these days. Nobody does quite as neat a job as diagnosing how it's different and what that means as Bob Garfield and Doug Levy in their new book, "Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results."
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