May 08, 2013 at 09:19 AM EDT
These Companies are Hoping for NHL and NBA Playoff Drama This Year
In the expensive, high stakes world of sports advertising, winning is not everything. It’s something – just not everything. Brand exposure is everything. Since most corporations sponsor the event, not specific teams, they don’t really care who wins. They care whether fans are engaged, tuning in, attending and most of all,
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