By: Forbes Real Time
May 16, 2013 at 10:38 AM EDT
Zinio, First Mover In Digital Magazines, Moves To The Netflix Model
The so-called first mover advantage is really only an advantage if you don't get too far out ahead of your customer. Founded in 2001, the digital magazines company Zinio was arguably a good eight years ahead of its time. After all, Apple hadn't yet come out with the iPhone, much less the iPad, the technology that would finally sell the average reader on the idea of a magazine consisting only of pixels.
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