May 20, 2013 at 13:53 PM EDT
To Succeed With Tumblr, Yahoo Has to Reverse a History of Questionable Acquisitions
With the blessing of its board on Sunday, Yahoo (NASDAQ: YHOO ) acquired Tumblr, the trendy social network most popular among teens, at a favorable valuation of $1.1 billion. This means Marissa Meyer and company shelled out about a quarter of the company's cash on the chance that they can monetize the social network
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