Velti (NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, today announced a partnership with Toyota and Saatchi & Saatchi LA to optimize mobile media campaigns by utilizing Velti’s mGage Advertise platform. mGage Advertise provides agencies and brands the ability to improve campaign performance with enterprise-scale mobile ad-serving, on-demand analytics and deep conversion tracking for a seamless optimization solution.
Mobile continues to explode globally, but the fragmentation of applications, mobile websites, mobile devices, and the media served by different publishers and networks have made accurate data tracking and reporting an enormous challenge for advertisers. The mGage Advertise platform allows marketers to view campaign performance data by individual ad networks and publishers, and accurately tracks engagement of users from each source. This ability to determine which media partner is delivering the largest quantity of conversions, and qualifying these events with site analytics in real-time, is unprecedented in mobile. Mobile advertisers, who have for years dealt with high impression discrepancies, minimal conversion tracking and limited data availability, no longer have to rely on analytic and reporting technologies designed originally for desktop. Marketers can now accurately view performance to understand if they’re getting what they paid for, how effective their media is and when and how to optimize their targeting.
“Effective mobile ad serving, tracking and optimization are new territory for many brands,” said Alex Moukas, CEO of Velti. “They often turn to various point products to address different pieces of the mobile advertising pipeline. Velti developed a solution to provide a deeper level of understanding, without complicating the process. No one else is able to provide this level of insight into mobile media buying and performance tracking.”
Velti’s platform allows marketers to measure extensive campaign data, including publisher, placement and mobile creative information, across every media buy on mobile and view it in real-time on an online dashboard. Velti then attributes brand-specific consumer engagements back to single media campaigns from individual publishers, enabling marketers to confidently optimize their mobile efforts in real-time.
“An increasing number of Toyota customers are turning to mobile to learn about our products and engage with our brand,” said Dionne Colvin, national marketing media manager for Toyota. “By understanding who our users are and how and when to reach them, we can make real-time campaign adjustments that increase accuracy. With our increasing mobile user base, the Velti platform will be helpful as we look to expand these efforts.”
To learn more about Velti and its mGage platform visit www.velti.com.
Velti is the leading global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices. The Velti platform, called Velti mGage™, allows customers to use mobile and traditional media to reach targeted consumers, engage the consumer through the mobile Internet and applications, convert them into customers and continue to actively manage the relationship through the mobile channel. Velti is a publicly held corporation based in Jersey, and trades on the NASDAQ Global Select Market under the symbol VELT. For more information, visit www.velti.com.
Toyota (NYSE:TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants. There are more than 1,500 Toyota, Lexus and Scion dealerships in the United States, which sold more than 2 million vehicles in 2012. Toyota directly employs over 31,000 in the United States and its investment here is currently valued at more than $19.5 billion, including sales and manufacturing operations, research and development, financial services and design. Toyota's annual purchasing of parts, materials, goods and services from U.S. suppliers totals over $27.5 billion.
Owen Remeika, 415-848-7178
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