The Tommy Hilfiger Group, which is wholly owned by PVH Corp. [NYSE: PVH], celebrated its Surf Shack summer initiative with a weekend of events, beginning at the brand’s recently launched West Hollywood Tommy Hilfiger Flagship and continuing on to Venice Beach, where the company's Surf Shack bus made its national debut.
(L-R) Actors Gabriel Mann, Leven Rambin, and James Marsden attend Tommy Hilfiger celebrates Surf Shack in Los Angeles at The Brig on June 21, 2013 in Venice, California. (Photo by Jerod Harris/Getty Images for Tommy Hilfiger)
Celebrating a love of West Coast style and inspired by the unique vibe of American surf culture, the dynamic Surf Shack program includes a dedicated capsule collection for men and women emphasizing the après-surf lifestyle; limited-edition surfboards designed in collaboration with Art Production Fund (APF) and five contemporary American artists; and the cross-continent Surf Shack bus tour and pop-up shop. Tommy Hilfiger partnered with COCOCOZY and Kelly Cole to design limited-edition specialty product that complements the Surf Shack capsule collection.
Guests at the in-store event enjoyed catering by Shiraz, music by DJ Sammy and were invited to shop the specially designed Surf Shack capsule collection. Featuring easy silhouettes, bold patterns and pops of neon, the collection includes men’s and women’s beach-ready apparel, footwear, sunglasses, watches and bags. The limited-edition artist-designed surfboards were on display at the West Hollywood store, adding to the laidback, après-surf vibe of the party.
On Friday evening, guests were invited to a live performance at The Brig in Venice by badbad, a musical group comprised of Chelsea Tyler, daughter of Steven Tyler, and Jon Foster. The Venice-based duo entertained the crowd with hits from their upcoming West Coast tour. The iconic 1970s Surf Shack bus was on display at the event adding to the evening’s laid-back vibe, in preparation for its grand opening to the public on Saturday. The Surf Shack bus has been restored and remodeled as a mobile pop-up shop with details from custom rims in neon pink to nautically-inspired grommet details and sisal carpeting reminiscent of local beach stands.
The Surf Shack bus will be at The Brig throughout the weekend where it will open up to sell the capsule collection, the artist-designed surf boards and specialty Surf Shack product collaborations.
|Thursday, June 20, 2013|
Tommy Hilfiger West Hollywood
|157 Robertson Boulevard (corner of Robertson and Beverly)|
Hosted by Kelly Cole and COCOCOZY
|Friday, June 21, 2013|
|1515 Abbott Kinney Blvd, Venice|
Performance by badbad’s Chelsea Tyler wearing a beige cap sleeve t-shirt and ikat beige/white wide leg pant & Jon Foster wearing a denim collection white linen vest over, white t-shirt and dark denim mercer jeans all by Tommy Hilfiger.
Peter Facinelli, wore a Tailored collection shawl neck sweater in pumice with toggle closure + slim fit straight leg white denim jeans with SS13 runway collection croc stamped blue lace up shoes all by Tommy Hilfiger.
Jaimie Alexander wore a SS13 runway collection navy/white striped silk double-breasted schoolboy blazer, white silk camisole, Surf Shack collection white short all by Tommy Hilfiger.
James Marsden, wore a Tailored collection navy blazer with white buttons and notch lapel, navy chambray button down shirt, dark denim mercer jeans, and dark brown leather lace-up shoes all by Tommy Hilfiger.
Leven Rambin, wore a SS13 runway collection navy double-breasted schoolboy blazer, white sleeveless tank top, denim high waisted skirt, sand exotic print wedge espadrille sandal, with red leather 3-zip folio case all by Tommy Hilfiger.
Gabriel Mann, wore surf shack collection two button chambray blazer, tailored collection green/white stripe button down shirt, white/navy striped silk pocket square, white chino short, and SS13 runway collection white/navy breton stripe espadrille sneaker all by Tommy Hilfiger.
Kimberley & James Van Der Beek, wore a SS13 Tailored collection navy two-button blazer, blue/orange/white madras button down shirt, blue leather belt, white custom fit chinos, with SS13 runway collection cordovan leather boat shoes all by Tommy Hilfiger.
Harry Treadaway, white Surf Shack graphic t shirt and charcoal denim all by Tommy Hilfiger.
James Frecheville, actor cream and grey striped sweater by Tommy Hilfiger.
Kalani Robb wore a Tailored collection multi color custom fit madras shirt, long sleeve button down, navy chino, brown suede belt and brown leather woven boat shoes all by Tommy Hilfiger.
Alek Parker wore a Surf Shack Collection short sleeve chambray button down shirt with madras collar and Tailored collection custom fit navy chinos all by Tommy Hilfiger.
Danny Fuller wore a Tailored collection black two-button blazer by Tommy Hilfiger.
Natasha Khan, Bat for Lashes
Gillian Zinser, 90210
Luke Grimes, Forever
Jordy Masterson, Last Man Standing
Huw Collins, Hobby
Mia Tyler, Actress/Model
Todd DiCiurcio, Artist
Cameron Silver, Decades/Vintage Expert
George Kotsiopoulus, Stylist/Fashion Police
George Esquivel, Shoe Designer
Andrew Bevan, Teen Vogue
About The Tommy Hilfiger Group
With a premium lifestyle brand portfolio that includes Tommy Hilfiger, Hilfiger Denim and Tommy Girl, the Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as sportswear for men, women, juniors and children; footwear; athletic apparel (golf, swim and sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear; watches; handbags; men’s tailored clothing; men’s dress furnishings; socks; small leather goods; fragrances; home and bedding products; bathroom accessories; and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men, women and children; bags; accessories; eyewear and fragrance. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels.
About PVH Corp.
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass, G.H. Bass & Co., Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.
Ashley Mahoney, 212-548-1874
Women’s Public Relations Manager
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