A FUN VIRTUAL WORLD FOR GIRLS AGES SIX AND UP
New Online Universe Expands Popular Zwinky Brand to Pre-Teens
WHITE PLAINS, N.Y., Sept. 16 /PRNewswire-FirstCall/ -- There's a new arrival in the Zwinky family, and it's here by popular demand. Zwinky Cuties (www.zwinkycuties.com) is an extension of the enormously popular Zwinky brand, whose 16-million registered users make it one of the largest teen virtual worlds. Zwinky Cuties welcomes and encourages pre-teen girls (ages six and up) to safely explore their individuality and creativity. Girls can create their own avatar and persona, shop for virtual clothes and furniture, adopt online pets and play games.
"Zwinky Cuties came about as we found ourselves turning thousands of children under the age of 13 away from the original Zwinky site each day because of their age," explained John Park, president and CEO of IAC Consumer Applications and Portals. "These kids were looking at the fun their older friends or siblings were having in the Zwinky world and naturally wanted to participate. With Zwinky Cuties we've given them more than a room of their own to play in, we're providing an entire virtual world to explore and customize."
Zwinky Cuties entertains, inspires and also helps to develop and share safe and imaginative relationships between a child, her interactive avatar and her peers, through their online avatars. In the Zwinky Cuties world, girls are free to harness their creativity by customizing the avatar's appearance, clothes and accessories as they develop their own individual style. They can also play themed games like "Pizza Pitch" (a variation of "Connect Four") and Ducky Duck, and of course, make friends with other girls having fun in the Zwinky Cuties world.
Access to the basic features of the Zwinky Cuties world is free and offers girls their choice of an avatar right down to the hairstyle, a handful of outfits, a room to call her own, and the ability to adopt a pet goldfish to care for and liven up the room decor. The basic Zwinky Cuties membership also allows access to many of the site's various locales, from the shopping mall and multiplex theater to the park and roller rink.
The Zwinky Cuties Jet Setters membership is subscription based, with nominally priced memberships offered of one month at $5.95, six-months at $29.95 and one-year at $56.95*. Charter members are entitled to a special offer - buy the first month at $5.95 and receive two months free. Zwinky Cuties Jet Setters benefits afford young users opportunities to use their virtual currency to purchase additional Zwinky Cuties accoutrements. These include clothes and accessories based on the latest fashions for their avatars and a large selection of furnishings for their virtual room. Jet Setters can also choose from a wider selection of adoptable animals, including puppies, kittens, bunnies - even monkeys, penguins and polar bears. Coming soon, the Jet Setters membership will offer the added attraction of a virtual passport with access to travel to such exciting in-world locales as London, Paris, Rome, Hong Kong and Dubai. By joining Zwinky Cuties Jet Setters, members will receive a "passport." With each city visit, a member's passport gets "stamped", allowing friends to compare travel activity.
Park added, "We believe a Zwinky Cuties Jet Setters membership will be an affordable and appreciated 'must have' gift for girls."
At each step of membership in Zwinky Cuties - whether at the complimentary basic level or the Zwinky Cuties Jet Setters subscription level - parents are contacted, consulted and asked to give their permission for their child to be a part of the Zwinky Cuties world.
ZwinkyCuties.com is a COPPA-compliant website and online world, and interaction between girls is strictly controlled through pre-selected chat responses, making Zwinky Cuties a safe and enjoyable virtual world for the six-and-up age group and the parents that care for them.
IAC CAP launched the Zwinky brand two years ago as a teen virtual world for girls 13 and older that is focused on fashion, entertainment and music. Since that time, Zwinky.com has evolved from a personalized avatar to one of the largest teen virtual world in the world, with more than 16 million registered users globally and six million unique visitors per month.
About IAC Consumer Applications & Portals, Inc. ("IAC CAP")
IAC CAP, a wholly owned business of IAC (Nasdaq: IACI ), is a leading web developer of consumer applications and portals which enable users to creatively and visually express themselves online. IAC CAP brands include Zwinky(R), Girlsense(R), Smiley Central(R), Webfetti(TM), IWON(R), Popular Screensavers(TM), MyFunCards(TM), Cursor Mania(TM), as well as the Excite(R) and MyWay(TM) portals.
* Pricing subject to change
For more information regarding Zwinky Cuties, please contact:
Deborah Szajngarten, IAC Consumer Applications and Portals, 914-826-2153, Deborah.szajngarten@IACcap.com
SOURCE IAC Consumer Applications & Portals
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