Alps Electric (Pink Sheet:APELY) will commence mass production of its new horizontal-type, double-action push switch SPEE Series this month. The SPEE Series has been developed for small mobile devices such as mobile phones with cameras and digital cameras.
For instance, new mobile phone models with high-resolution cameras, which allow users to shoot high-quality pictures, are being released in quick succession. In step with increasing picture resolution, there is a growing demand for auto-focus camera functions that enable users to focus their cameras on both close-up objects and infinity. The SPEE Series can accommodate such auto-focus functions by means of its double-action mechanism: the first action, which involves lightly pressing the shutter button (the “first position”), determines the object being photographed; the second action takes the picture when the button is pressed down (to the “second position”).
The SPEE Series is the industry’s smallest double-action push switch, measuring 4.0mm x 5.0mm x 1.22mm (W x D x H). Being a horizontal type, the switch operates horizontally against the circuit board on which it is embedded. On recent mobile phones with high-resolution cameras, shutter buttons have increasingly been positioned on the side of the camera casings. This feature enables more stable picture shooting, allowing users to hold their mobile phones firmly with their both hands, in the same way as a digital camera. Using a vertical-type switch for a mobile phone with the shutter button on the side would require space to accommodate the switch’s length and width as well as cause problems in making mobile phones even flatter. The horizontal motion against the circuit board and lower profile of the SPEE Series provide a solution that results in flatter mobile phone casings.
To satisfy user demands for a more realistic feel when operating the shutter, despite the small casing, the SPEE Series provides a total travel1 of 0.9mm and an over travel2 of 0.19mm.
1: Total travel is the distance between the position of the switch knob in the off position and its position when fully depressed.
2: Over travel is the distance between the on position of the “second position,” which activates the camera to take a picture, and the position when the shutter button is fully depressed.
Camera shutter buttons for small mobile devices such as mobile phones with cameras, cameras, digital cameras and digital video cameras.
Sample shipments: From December 2006
Sample price: 100 yen (tax included)
Monthly production: 2 million switches (target for January 2007)
Development: Furukawa Plant, Mechatronic Devices Division (Osaki City, Miyagi Prefecture)
Production: Furukawa Plant, Mechatronic Devices Division (Osaki City, Miyagi Prefecture)
Nasdaq quotes delayed at least 15 minutes, all others at least 20 minutes.
Markets are closed on certain holidays. Stock Market Holiday List
By accessing this page, you agree to the following
Press Release Service provided by PRConnect.
Stock quotes supplied by Telekurs USA
Postage Rates Bots go here