Brunswick Corporation (NYSE: BC) sells leisure products such as boats, foosball tables, air hockey tables, bowling and billiards equipment, and fitness equipment. BC also owns and operates bowling centers in several countries and billiards stores in the U.S. Its marine division, which markets and sells outboard engines and boats, is five times the size of its nearest competitor, and BC commands more than 35% market share in boats and more than 50% in engines. The company earned $2.8 billion in revenue but incurred a net loss of $586 million in 2009.
However, the U.S. boating industry has seen a major decline in sales, and Brunswick has felt the effects of this trend. BC offers a diverse set of boating products, from the low end of the market to the yachts in its Hatteras and Meridian brands, and the decline in consumer demand has negatively affected sales numbers across all its products in the past three years. Also contributing to Brunswick's struggles is a continued rise in used boat sales, which now make up over 60% of total sales in the marine industry.(Read more at Wikinvest )