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Public outrage kills
'L.A., Mexico' sign

Clear Channel says 'community feedback'
prompted firm to rework billboard copy


Posted: May 03, 2005
4:38 pm Eastern

© 2010 WorldNetDaily.com



Citing "community feedback," the advertising company responsible for a Los Angeles area billboard that places L.A. in Mexico has announced it will revise the ad by Friday.

As WorldNetDaily reported, a billboard ad for KRCA, channel 62, a Spanish-language news station, has the "CA" abbreviation after "Los Angeles" crossed out and the word "Mexico" added in its place in bold red letters.

In the center of the billboard, placed within the L.A. skyline, is an image of the Angel of Independence, a well-known monument in Mexico City, further suggesting the merging of Los Angeles and Mexico.

It also says, "Tu Ciudad. Tu Equipo," or "Your City. Your Team."


Activist group Americans for Legal Immigration first publicized the presence of the billboard along a Southern California freeway, prompting outrage from many in the L.A. area and across the country. Gov. Arnold Schwarzenegger weighed in last week, saying the billboard should come down.

"I think they should take it down immediately," Schwarzenegger told KFI radio.

William Gheen, president of Americans for Legal Immigration, is declaring victory after receiving an e-mail from Clear Channel. The note said:

"In response to community feedback, Clear Channel Outdoor spoke with the local advertiser and reached agreement on revised ad copy. That copy is expected to be posted by 5/6/05. Anyone seeking further comment is invited to contact the TV station directly. Channel 62 phone 818-563-5722."

A poster on the group's message board referred to Clear Channel's use of words in the e-mail, saying, "Community feedback? Ha! What a PC statement! More like community OUTRAGE."

Americans for Legal Immigration says there were 75 billboards placed in various places in the L.A. area.

Yesterday, the organization noted someone had placed a U.S. flag over the word Mexico on one of the billboards in protest.

In March, ClearChannel, announced a "Multicultural Sales and Marketing Initiative" to expand its focus on "serving the fast-growing U.S. Hispanic and African American population."

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Previous stories:

Old Glory covers 'Mexico' billboard

Arnold: L.A. billboard should come down

L.A. now in Mexico?








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