When could a men's room be the most popular location in a luxurious, five-star hotel?

When it has life-sized photos of beautiful women strategically placed over its urinals.

Men's room at Hotel Sofitel in Queenstown, New Zealand, features life-sized photos of models above the urinals

That's the decor at the brand new, $45 million Hotel Sofitel in Queenstown, New Zealand, featuring local models with humorous looks on their faces as they scope out the men as they take care of business.

The glamour gals have binoculars, tape measures, cameras, and at least one appears to be laughing at what she sees.

"I think they're kind of taking a risk by putting that up," one visitor to the men's room told New Zealand's One News.

"Certainly it wasn't our intention to offend anybody," said hotel manager Mark Wilkinson, who claims the idea was to add some levity to the opulent experience. "I'm under a lot of pressure now to do something for the female toilets. I think you need to stay tuned on that. I think we will do something."

Many men coming out of the restroom appear to be taking the decor in the fun spirit for which it was designed, with comments like: