Black Friday shopping madness kicked off with a couple of men at a Louisville, Kentucky, mall rolling, wrestling and brawling on the floor at the food court, as dozens of shocked shoppers watched and shouted.
It's not known why the men fought, but the video of the scene, shot by one of the bystanders, soon went viral.
Security officials broke up the melee after the men trampled a nearby woman, Fox News reported.
The incident occurred Thursday night at Mall St. Matthews. Another fight on Friday involving a group of men took place at another mall in Florence, Kentucky.
The New York Daily News reported onlookers at both incidents shouted, "World Star," a reference to a website popular with the hip hop crowd that aggregates videos of public fights.
The mall madness continued at choice spots around the nation.
Among the incidents:
A woman in Saginaw, Michigan, was captured on video ripping a vegetable steamer away from a small child. The child's outraged mother than tries to grab it back, sparking a few tense moments that led to a physical altercation between the two women.
A swarm of shoppers going after discounted televisions at an El Paso, Texas, Walmart practically ran over nearby police, who were trying to maintain calm. One of the shoppers caught on video then takes a swing at the officer. He's shortly after seen on tape with his hands behind his back, escorted in handcuffs from the store.
And possibly the biggest melee of the day was reported at a Perry, Utah, Walmart, where a man was allegedly captured on video trying to kidnap a toddler, age 3, from a shopping cart while the grandmother was checking out sale items. The Daily Mail reported the suspect was questioned by police, but no charges have yet been filed.
The Black Friday shopping tensions actually started early this year.
In the hours before Thanksgiving, two women at a Walmart in New Jersey were caught on video duking it out over a turkey, trading blows and punches right in the store, by the frozen-food section.
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