New York City Mayor Michael Bloomberg, a staunch advocate of tougher gun control laws, will bankroll a $12 million national advertising campaign aimed at key members in the U.S. Senate.

The commercials to be run by Mayors Against Illegal Guns feature a hunter with a rifle, vowing to protect the right to bear arms and voicing support for comprehensive background checks “so criminals and the dangerously mentally ill can’t buy guns.”

The advertising campaign will run in 13 states to target specific members of the U.S. Senate during the upcoming Congressional recess, according to the organization, of which Bloomberg is a co-chairman.

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