WorldNetDaily.com is the world’s most successful, independent, English-language news service on the Internet.
But, you know how tough it is to make money on the Internet. You’ve heard all the Wall Street horror stories. You’ve watched one dot-com after another going belly-up. Money was cheap to get started in the Internet, but revenues have been much harder to come by.
Many companies are struggling with establishing reliable revenue streams that can support the expenses necessary to produce a quality, 24-hour-a-day, seven-day-a-week content site. Is this a sign we’re in trouble financially? No, just the opposite.
WorldNetDaily’s revenues from store products are expanding. So is advertising.
However, WorldNetDaily has not yet achieved profitability. But we are so close that we can begin to smell the finish line. This program could put us over the top.
One of our goals is to be the first newssite to become profitable. We think we’re very close. And there’s a way you — our most loyal readers — can help us jump-start profitability.
You can help us become the first newssite to reach profitability through our Voluntary Subscription Payment program. We want to provide WorldNetDaily.com as a free news service to our readers. Yet, there is a long tradition in the newspaper business of asking loyal readers for voluntary payments.
Back in the 1980s, I ran a small chain of dailies and weeklies in Southern California. Two of our papers back then were “voluntary pay” papers. In other words, they were free, but we asked readers to pay. We didn’t stop delivery of the paper if a customer didn’t pay. The customer had nothing to lose by not paying. Yet, 60 percent of our customers chose to pay voluntarily.
I noticed recently a paper in Northern California, the Contra Costa Times, sold for $300 million. I remembered, having been in the newspaper business for so long, that the Contra Costa Times began as a “voluntary pay” paper.
There is no penalty for readers who do not or cannot support us in this way. Many of you support us in other ways — through purchase of products, patronage of advertisers, etc. Frankly, just having you as readers is rewarding for us. But the voluntary subscription payment is one more option for those who want to help and can help.
Think about it. Many readers have told us they have dropped subscriptions to their local daily newspaper after finding WorldNetDaily.com. Would you be willing to pay us what you paid your daily newspaper? Would you be willing to pay more? Would you be willing to pay half? How about even $1 a month. If every one of our 2 million unique WorldNetDaily readers paid us $1 a month, we would be growing fast enough to buy our own TV network and expand our reporting resources dramatically.
If even 60 percent of our readers chose to pay $1 a month, it would mean an annual revenue increase of $14.4 million — with no additional expenses involved!
What do you suppose WorldNetDaily.com could and would do with $14.4 million? Do you think we could do some awesome reporting? How long do you suppose it would take us to become the dominant newssite on the Internet with those kinds of additional financial resources at our disposal?
“OK, Farah — OK,” you’re probably saying by now. “Enough of the hype, already. How do we make our voluntary subscription payment? Is it a hassle? Are you going to be bugging me every month for a renewal? Are you going to send cute little kids to my door begging for payment?”
No, this is going to be a low-key effort on our part. We want to make this program as unobtrusive as possible — and just give you, our dear readers, a little nudge every month or so. I might mention the program in my column. We might send out an e-mail once a month. We will have a button on the front page. But no in-your-face shakedown efforts. I promise.
Also, I’d like your feedback on this program. I’d like to know what you think about it. So, send me an e-mail with your thoughts.
This might be the dumbest anti-hate campaign ever
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