Vote with your pocketbook

WorldNetDaily is not only the Internet's leading independent newssite by any standard you want to use, it also boasts the highest loyalty of any news source among readers.

Because of the numbers -- 2 million unique visitors a month -- and the passionate support expressed by that audience, I knew that our Voluntary Subscription Payment program would create a significant new revenue resource for WorldNetDaily.

We instituted this program in March, and it is already paying significant dividends for the company.

I'm sure you've heard how difficult it is to make money on the Internet. WorldNetDaily is not yet profitable. But I believe it is closer than any other newssite of its kind. And that is a big deal.

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You've heard about all the losers on the Internet. You don't hear quite as much about the companies that are well-positioned to be winners. WorldNetDaily is one of them -- one of the chosen, one of the proud, one of the few. And this Voluntary Subscription Payment program is one of several ideas we hope will get us permanently into the black.

What is the Voluntary Subscription Payment program?

It's a very simple and passive program in which we provide monthly reminders to our core audience of the opportunity to support our unique brand of independent, cutting-edge journalism with direct, voluntary payments. There are no high-pressure tactics. There are no bills. There are no threats. Nothing is withheld from you if you do not make such a payment.

The only benefit you will receive for supporting us through this program is psychic satisfaction and the knowledge that you are making a real contribution to America's leading news alternative on the Net.

The payments are one-time payments. We have not made provisions for automatic monthly deductions from credit cards. So, you can support us with one payment for the entire year. You can support us with monthly contributions. Or you can send us a few bucks whenever the spirit moves you.

As I mentioned last month, the institution of this program is not a sign that WorldNetDaily is in trouble. Far from it. In fact, it's just the opposite. WorldNetDaily is so close to its goal of becoming the first Internet newssite to achieve profitability that this program and this program alone could indeed put us over the top. That's why we instituted it when we did.

The payment amounts are entirely up to you -- anything from $1 to … well … I'm reluctant to put a cap on it. The average voluntary payment in March is about $11.50, if that helps.

You can, indeed, make the payments by mail if you prefer not to use a credit card. The address is: WorldNetDaily.com, P.O. Box 409, Cave Junction, OR 97523-0409.

There is no penalty for readers who do not or cannot support us in this way. Many of you support us in other ways -- through purchase of products, patronage of advertisers, etc. Frankly, just having you as readers is rewarding for us. But the Voluntary Subscription Payment is one more option for those who want to help and can help.

Will small payments be eaten up by transaction fees? Not at all. In fact, many sites are using Amazon.com's program for voluntary payments. We chose to use our own store precisely because we have much lower transaction fees -- only about 15 cents on the first dollar -- only pennies on larger payments. So, there is very little overhead built into this program. We actually get to use the money you send us.

Many readers have told us they have dropped subscriptions to their local daily newspaper after finding WorldNetDaily.com. Would you be willing to pay us what you paid your daily newspaper? Would you be willing to pay more? Would you be willing to pay half? How about even $1 a month. If every one of our 2 million unique WorldNetDaily readers paid us $1 a month, we would be growing fast enough to buy our own TV network and expand our reporting resources dramatically.

In fact, we would have multiplied our monthly revenues several times over.

If even 60 percent of our readers chose to pay $1 a month, it would mean an annual revenue increase of $14.4 million -- with no additional expenses involved!

This program is about our ability to offer more no-holds-barred investigative journalism. It's about fiercely independent reporting. It's about holding your government accountable. It's about serving as a watchdog on Washington. Is all that important to you? If so, I trust you will participate -- at whatever level you are comfortable.

Also, I'd like your feedback on this program. I'd like to know what you think about it. So, send me an e-mail with your thoughts.

Make your first Voluntary Subscription Payment now.