Consumer Reports magazine has been rating products and services for nearly 70 years.

I would say it’s about time someone rated Consumer Reports:

    Good taste – F

    Decency – F

    Propriety – F

    Morality – F

Those are my grades for the consumer magazine based on its February issue in which it ranks condoms from most effective to least effective, promotes abortion as a birth-control option and suggests killing unborn babies in utero is a safer choice for mothers than bringing them to term.

With this foray into condom-mania and risk-free abortion, Consumer Reports has announced to the world that it has joined the anything-goes, no-consequences sexual revolution where disposing of an unborn baby is described simply as emptying the “uterine contents.”

There’s no risk at all to the mother in abortion, suggests Consumer Reports. There’s no hint of dozens of studies linking abortion to breast cancer. There’s no hint of the hundreds of women who have died torturous at the hands of ghouls in white gowns. And, of course, there is no concern for the tens of millions of unborn babies at all stages of development victimized by this hideous, barbaric procedure.

Methods of disposing of unwanted babies are rated just like electric can openers and glove compartment organizers.

It shouldn’t surprise us. Maybe we just weren’t paying attention until now, but Consumers Union, the non-profit publishing company behind the magazine, pretends to be an independent, non-partisan, non-ideological, impartial, objective, apolitical organization simply watching out for the consumer’s best interest. But simply scratching the surface of this claim reveals it is a facade.

For instance, the president and chief executive officer of the group, James A. Guest, once led a state branch of Planned Parenthood, the radical abortion advocacy organization and the biggest abortion machine in the world.

Guest also worked as a legislative assistant to Sen. Edward Kennedy and led two separate anti-firearms groups – Handgun Control Inc. and the Center to Prevent Handgun Violence.

This is the top leadership and the staff, heavily weighted to “progressive activism,” reflects the same biases.

In a 2002 interview with the Washington Post, Guest showed he desperately wanted to take the organization in a new direction.

Jim Guest grimaces as he ponders whether his organization, Consumers Union, has grown somewhat stodgy … “It’s mature, somewhat staid,” he acknowledges in a soft voice. But then Guest, the president of the nonprofit research organization that publishes Consumer Reports magazine, quickly corrects himself. Straightening up, and in a slightly louder voice, he says, “We’re perceived as mature, somewhat staid.”

And that’s an image Guest is determined to change. As he wrote in a memo to CU employees in December, nine months after taking the reins of the 66-year-old organization, he wants to transform CU “from being stately and risk-averse to being more scrappy and entrepreneurial.”

No word yet on whether this approach is paying off, but despite a magazine circulation of around 4 million, Consumers Union is reported to have lost $7 million in 2001.

I hope it loses a lot more in 2005. And you can help in that cause by canceling your subscription to the magazine today. Let the world know why. Let’s watch those circulation numbers plummet, not only as punishment for some very poor editorial choices by Consumer Reports, but as a lesson to other publications that operate under the cover of neutrality while promoting extremism and even murder.

Do you subscribe to Consumer Reports? Cancel today. Do you know someone who subscribes to Consumer Reports? Put this column in their hands today.

Spread the word. The report card in finally in on Consumer Reports. It has failed to fulfill its mission. It’s time for consumers to hold it accountable.

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