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I believe that as in life, entrepreneuring and raising capital is a numbers game.? I arrived at my conclusion as a result of almost 40 years of entrepreneuring.? My journey began when I was about six years old and all of my friends were making money-selling lemonade.? It didn't seem to me like it would be a very good idea for me to open up another lemonade stand and compete with all the kids on my block.? I figured that my best bet was to find a way to get the money they had earned selling their lemonade.
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I decided to convert our dingy cement walled basement into a combination haunted house-puppet theater.? I began producing hand colored flyers and covered the barren cement walls with sheets stretched across clotheslines.? My refreshment stand did not sell lemonade, but full cold bottles of what we now know as Coca-Cola Classic.? Compared to the simple lemonade stands of my friends, my basement concession stand was a kid’s culinary extravaganza with hot buttered popcorn, candy bars and any other goodies I could extract from my mother’s kitchen cupboards.? My cost of goods was low and my profits were high.? I offered my young friends all the goodies that were forbidden by their ogres they called parents.? The consolidated profits of the group...the fruits of their labors for weeks of selling lemonade in the hot sun…became mine in one afternoon.
That was my first lesson in the numbers game.? Many more were to come, some good some bad.? But the lesson was always the same.? Significant numbers bring about significant results…either positive or negative.