A gift promoting abortion might be the last thing someone searching for a Mother’s Day present might have in mind, but the National Organization for Women is offering jewelry that does just that.

NOW features abortion bracelet for Mother’s Day

On its website with the banner headline “Mother’s Day Gift Ideas from NOW,” the group has listed as its first item a bracelet carrying the message “Keep Abortion Legal.”

The ad reads: “7 1/2 inch link bracelet with Keep Abortion Legal round charm and lobster closure. Silvertone finish over solid brass, packaged in drawstring pouch.” Its price is listed as $11.95.

The sale is prompting some negative reaction, including comments from Kimberly Fletcher, the founder and president of Homemakers for America.

Kimberly Fletcher

“Imagine going to mom and saying, ‘Happy Mother’s Day, mom. Thanks for giving life. Here’s your Keep Abortion Alive bracelet.’ NOW is seriously out of touch with the mothers of America,” Fletcher said. “I think I’ll stick with flowers.”

The ad is reminiscent of the “Choice on Earth” Christmas cards offered by Planned Parenthood, which have sparked angry reactions from pro-family groups in recent years.

Previous stories:

‘Choice on Earth’ returns for encore

Is ‘Choice on Earth’ ‘Abortion on Earth’?

Abortion-clinic boycott ignites battle royal

Note: Read our discussion guidelines before commenting.