Ford’s deal with rapper Eminem hits skids (courtesy: Detroit News)
Ford Motor Company is backing out of a marketing deal with rapper Eminem due to lyrics it feels rev a little too high for good taste.
The Detroit automaker reportedly jumped at the opportunity to feature one of its new Fusion vehicles in a music video by the native of the Motor City.
But according to the Detroit News, once company officials heard and read the words to “A– Like That,” they decided to cancel Ford’s involvement.
“It wasn’t any problem with Eminem,” Ford spokesman Jon Harmon told the paper. “It was just that the song was over the top. It just wasn’t Ford.”
The lyrics include a plea to rock star Gwen Stefani, “Will you pee-pee on me please?” as well as the observation “I can get away with anything I sing, you will love it.”
The chorus includes: “Jessica Simpson, looks oh so temptin’, Nick I ain’t never seen an a– like that. Everytime I see that show on MTV my pee-pee goes doing, doing, doing.”
Eminem, whose real name is Marshall Mathers, is no stranger to controversy.
He caught the attention of the Secret Service regarding a lyric that some thought may have been a threat to President Bush.
In his song ”We as Americans,” Eminem apparently wishes Bush were dead.
The nation’s top-selling rapper rants:
“F–k money. I don’t rap for dead presidents. I’d rather see the president dead. It’s never been said, but I set precedents and the standards and they can’t stand it. … We as Americans. Us as a citizen. We’ve got to protect ourselves …”